As the name implies, digital marketing is the process of connecting with existing customers, creating awareness in potential customers, increasing brand recall value, or simply promoting a product or service using digital technologies such as emails, search engines, social media, and websites.
The number of individuals who use the internet is enormous, and it is growing all the time. Traditional marketing techniques have taken a back seat with the advent of digitalization, while digital marketing continues to grow at a rapid pace.
Digital Marketing TypesWith an ever-changing audience, digital marketing has been subdivided into many sorts to appeal to various usage patterns. Email marketing, social media marketing, content marketing, Search Engine Optimization (SE0), Search Engine Marketing (SEM), pay per click advertising, pay per impression, pay per action, and other methods of digital marketing are some of the most prominent.Every now and then, new digital marketing solutions are developed to meet the needs of the rapidly changing digital audience.
Digital Marketing as a CareerBy 2020, it is anticipated that more than 20 lac positions will be available for digital marketers, but because this industry is still relatively new, there is a large gap between demand and supply of experienced individuals. The wage scale has also risen as a result of this.
Digital Marketing is currently regarded as one of the most in-demand professional paths.
Ways to Get Started with Digital MarketingBecause the world is becoming more digital, you have the option of enrolling in online Digital Marketing programmers. If you prefer the old school, you can enroll in a Digital Marketing Master Program at your leisure. When it comes to Digital marketing courses in Bangalore, Delhi, Mumbai, Pune, Chennai, and Hyderabad, Streamlyn Academy is a well-known and dependable name. You can learn more about their digital marketing courses in Bangalore by visiting their website.
In basic terms, Digital Marketing is ‘Data-Driven Marketing,’ because it is the only platform that allows marketers to track and measure their marketing initiatives in real time. We can reach a large audience with traditional marketing, but we can’t track or measure the effectiveness of the advertisement. For example, if I place a newspaper ad, my ad will be seen by everyone who reads that newspaper (mass reach), but I won’t be able to track or measure how many of those readers bought my goods or services after viewing the ad.
However, if I run the same advertisement on that newspaper’s website using display ads, a type of digital marketing campaign, I can not only evaluate the performance of my advertisement using factual data points, but I can also regulate my audience reach using numerous targeting strategies. For example, I can see how many people saw my ad (Impression), how many clicked on it (Clicks), and how many bought my products or services (Conversion) via that ad, all of which can help me analyse the effectiveness of my Pay Per Click (PPC) campaign, which is why digital marketing is becoming more widely accepted in the industry.
The question that arises in our minds now is how to execute digital marketing for any organisation, brand, or individual. Before we begin our own digital marketing strategy, we must first comprehend the various types of digital marketing tactics available.